The Golden Goobilee
Cadbury Creme Egg

The Golden Goobilee

We marked five delicious decades of Cadbury Creme Egg with inclusive, season-long Golden Goobilee celebrations.

Creme Egg x Goose Island
Creme Egg Plate

HEROING DIVERSITY AND INCLUSION

Our hero film allowed us to launch the Golden Goobilee with a bang. We wanted everyone to join in our 50th birthday and make this the most inclusive season ever, so we made sure our casting was truly representative of our broad audience as we invited the whole nation to join in our celebrations by eating a Creme Egg any way they wanted!

3m completed views
36k mentions
Sharers

FAME-DRIVING PARTNERSHIP

When two icons share a birthday, you know you're in for something special. We teamed up with Gary Barlow to create an exclusive piece of content before offereing fans the opportunity to win a special birthday song from Gary himself.

Gary mobile

Social and Digital Innovation

We developed platform-specific creative for TikTok - a Mondelez first in the UK - to hero all the all of the playful ways our audience eats a Creme Egg. Out content smashed all benchmarks will over 20 million views!

Creme Egg x TikTok

The 2021 Cadbury Creme Egg campaign has seen us be bolder, take more risks, think more innovatively and consequently smash our targets. The team at ELVIS masterfully integrated diversity and inclusivity into an uplifting and celebatory creative campaign that elevated our brand (and our sales) for yet another year.

Markéta Kristlová, Senior Brand Manager, Easter