Cadbury
Win a Legend
When creating a promotion for the nation’s favourite chocolate, we needed a prize that was just as legendary as the product itself. Enter: Gary Neville and Jamie Redknapp! Just by picking up a bar of Cadbury Dairy Milk, shoppers could win a once in a lifetime experience with one these Premier League legends. And, as our social films showed, that’s definitely more than you bargained for at the checkout! *no legends were harmed in the making of these ads.
![Cadbury Win a Legend](/assets/images/97-3238717345919-uonh8Z/1a-hero-images-2048x1152px-legends-redknapp-video.jpg?width=750)
![1a_hero-images_2048x1152px-Legends](/assets/images/92-3236164079763-Ue8j30/1a-hero-images-2048x1152px-legends.jpg?width=750)