The Great Reset
Purpose Disruptors

The Great Reset

This work was chosen by Purpose Disruptors who launched an industry-wide brief for 'The Great Reset' - to encourage people to continue the environmentally friendly behaviours they adopted during lockdown. Getting the attention of the UK’s highest carbon emitters and redirecting their focus to climate demands an ostensible approach. 'Thanks for nothing' plays with the accidental nature of our climate heroes. Those who don't actually don't realise they have done anything. But as it turns out, all their ‘nothing’, has the power to change everything.