We Dareylea you!
Dairylea

We Dareylea you!

We Dareylea you! How could we bring family fun back to the table? Simple. We changed the name of the nation's favourite cheese from Dairylea to DAREylea and put cheesy family dares beneath every cheese triangle in every pack! With 8 millions dare packs flying off the shelves, it wasn't long before the whole nation was Feeding the Fun.

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