Birds Eye
Green Cuisine x Team GB
To promote Birds Eye Green Cuisine's official partnership with Team GB, we brought the brand's 'Powered by Plants' proposition to life with a Manga-inspired creative platform, in a nod to the Toyko location of the 2020 Olympic Games. Using a bold art directional style, the campaign showcases Team GB athletes propelled from a plant-powered world into their kitchens, where they cook and enjoy Green Cuisine meals. The activity went live across TV, OOH and social.
![Birds Eye Green Cuisine x Team GB](/assets/images/326-3683882292624-j8gRNW/56022054-044-2e-landscape-dooh-chev.jpg?width=750)
![56022054-044_3e_Landscape_DOOH_Max(1)](/assets/images/328-3683887774862-7Ixtza/56022054-044-3e-landscape-dooh-max1.jpg?width=750)
![56022054-044_1e_Landscape_DOOH_Laviai](/assets/images/327-3683887577075-CO48x3/56022054-044-1e-landscape-dooh-laviai.jpg?width=750)
![CG2 max](/assets/images/329-3683889517163-u7G9ZO/cg2-max.jpg?width=750)
![GC1 laviai](/assets/images/330-3683889852713-Yz40of/gc1-laviai.jpg?width=750)
![GC4 laviai](/assets/images/332-3683891002755-qTqLlx/gc4-laviai.jpg?width=750)
![GC4 laviai](/assets/images/332-3683891002755-qTqLlx/gc4-laviai.jpg?width=750)