Tate & Lyle
Absolutely Golden
Lyle’s Golden Syrup is a delicious bit of magic that makes you feel absolutely golden, so we brought that sensational burst of flavour to life with an unexpectedly playful creative platform that puts a smile on your face - just like Lyle’s does. The campaign aims to breathe new life into the brand and re-establish it as a household must-have, with two spots live across prime time TV.
![Lyle's Absolutely Golden](/assets/images/552-4183852299253-RQtOez/cat-dj.jpg?width=750)
![End_frame](/assets/images/553-4183858217150-zR2ouW/end-frame.jpg?width=750)