Oreo x Lewis Capaldi
How to make a cookie-eating ritual that’s iconic across the pond, just as famous in the UK? Get the nation’s sweetheart Lewis Capaldi to show them how it’s done of course! We partnered with the iconic Gen Z hero for a stunt to get people talking - he pre-twisted, licked and dunked a whole pack of Oreo cookies... then put them up for auction on eBay! With its bespoke wrapper and signed frame we raised more than just our cookie’s profile, with the ebay listing also generating a tasty sum for Capaldi’s chosen charity Nordoff Robbins.