Oreo People
Oreo

Oreo People

We partnered with Snapchat to launch Oreo's biggest ever on-pack promotion, plastered on 132m packs across 28 European markets. Along with ads featuring a suite of Oreojis (Oreo-emojis, get it?!), we directed people to our seriously fun set of Snapchat lenses and contextual, personalised filters - gaining a total of 15 years worth brand interaction and proving that we're all Oreo People.

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