We Make Movies Better

We developed a global creative platform to support ODEON Cinema Group's new brand positioning: We Make Movies Better. Aimed to get people back into cinemas and generate love and loyalty, our cast of cinematic characters draw audiences into the brand's epic visual world... The Magician immerses you in the magic of the movies to create a sense of escapism; The Memory Maker makes the experience magically unforgettable, welcoming you in with warmth and passion; The Creator makes movies more delicious, creating a deeper multisensory experience; and The Navigator makes movie-going easier, delivering a seamless experience through every step of the journey. The new positioning is live in all ODEON Cinema Group venues across Europe, as well as on digital and social.