Hunt the white Creme Egg
Cadbury

Hunt the white Creme Egg

Everyone ignores ads, right? Wrong. We combated one of our industry’s biggest challenges by hiding our super-rare and super-sought after white Creme Eggs in the last place you’d expect… other brands’ ads! We created the ultimate Easter eggs that got the nation to stop skipping and start searching for… ads! As they re-wound, re-watched and scoured every square inch of them.

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